mad 18 / mad 19.

Sk8land is one of the most deeply rooted shops in Madrid’s skateboarding culture. To show their knowledge of and active role in the scene, we featured four iconic city’s spots from a not-very-skateable-yet-recognizable-to-locals point of view for their FW18 / SS19 decks. To name each board and redesign Sk8land’s logo, we created Chee-Chee, a hybrid, fluid and puffy typeface.